Tony Williams:

Tony Williams (pictured) is principal director and founder/owner of Dignity Funeral Care. He grew up in a funeral practice “Williams Undertakers” learning the art of funeral directing through his father Tony. Further experience was gained through voluntary placements in JJ Burgess & Sons, and  CJ Field Funeral Directors, London. His career has been very diverse with experience in healthcare, mental health, well being, forensics, voluntary work,  fundraising, consultancy and mentoring.

Tony is a Psychotherapist Counsellor specialising in supporting those who struggle with depression, anxiety and grief. In his own words: “life is an incredible journey where sometimes all we need is a hand at our back to know, you’re not on your own – and as a funeral director I’m privileged to offer that hand to so many”

Geraldine Bane

Geraldine Bane joined Dignity Funeral Care, Loughrea in September 2018. Geraldine’s background is in healthcare with experience in advocacy and public relations. In 2019 she completed her Certification in Funeral Directing with distinctions, as accredited by the Irish Association of Funeral Directors. Geraldine admits that some of the most valuable insights she has gained in her role as a funeral director were through observing and listening to Tony Willams.

‘Talking to Tony, watching how he works and the standards he values, gave me a powerful insight into Dignity Funeral Care. I am very aware of the incredibly responsible and privileged position you are in, when a family choose you to guide them through organising their loved one’s funeral’

In 2020 Geraldine trained with the Irish Institute of Celebrants and qualified as a funeral celebrant.

This puts Dignity Funeral Care in a unique position, in that they can offer the services of their in-house celebrant to the bereaved, should they wish to have a civil service.

“Celebrants work very closely with the bereaved to create a service that reflects the beliefs, the life story, the philosophy and the personality of the one they have lost. A civil service can be full of stories, music, song and prayers, depending on the preference of loved ones. A family will always receive a copy of the service, which can often be a source of comfort to a family in the days following the funeral.”


Dignity Funeral Care has developed from years of caring for our community bereavement needs. Loss is a difficult time when you have to place your trust in someone to carry out the wishes of your loved one. Thankfully it is not an everyday occurrence but it is an individual experience that upsets the normal course of our lives. During this vulnerable time we need someone who understands our need for peace of mind. All families need sensitivity, comfort and above all dignity at this time. We will offer reassurance that you are being looked after at this time. We can assure you will feel valued and appreciate that your voice is being heard at a time when it can be so difficult to talk up.

You will have the support of an experienced professional who you know will tailor the requirements of your needs affordably giving you choice and value at a challenging time. Throughout the arrangements at Dignity Funeral Care we care that you will be free to bear your loss. We also care that our attention to detail will provide you with exactly what you want without question. It is important that you feel nothing more is needed and nothing less is expected.
At Dignity Funeral Care we respect and value the families that place their trust in us to care for their loved ones.

Our purpose is to understand their needs listening carefully to what they would like. Any arrangement is possible and can be performed as simple or elaborate as you like.

It really is your choice as any plan can be tailored to any arrangements that you want. We understand your need for peace of mind.

“Once it is reasonable and practical then it is possible, for our passing is no more than a turning over from time to eternity” (W. Penn).


At Dignity Funeral Care we will facilitate meaningful ways for families to grieve their loss and celebrate the memories of their loved ones. We will do this by providing information, choices and guidance with the highest level of competence, courtesy and compassion. We will provide a respectful funeral, in a comfortable environment, always striving to exceed the expectations of each family we serve.


Dignity Funeral Care will continue to be recognised as an industry leader in the funeral service by providing and maintaining the highest service standards



Barrack St., Loughrea,
Co. Galway
H62 DV76
Phone Number 091 870 030


St.Brendan’s Road, Portumna,
Co. Galway
H53 TF88
Phone Number 090 975 9178



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